A lot of people are talking about how social media can help promote today’s businesses. Every business looking to gain web presence by using social media needs to start off with these essentials tips.
1. Blog your business identity
When you first hear about a company what do you do? You Google it. Creating and constantly updating a blog for your business is a staple in establishing brand identity. As of last year, 77 percent of all Internet users read blogs. So there is a huge possibility that your potential customers will be reading your blog to understand the values behind your enterprise, how credible your company is and whether or not they’d like to do business with you.
2. The tweet is sweet
A great way to incorporate the human element into your brand identity is to set up a company Twitter account. If you’re offering a service, tweeting tips and advice about your industry makes you the expert. People will more likely want to buy from an expert.
3. Facebook or LinkedIn or Both?
Linkedin is an important professional social media tool, so you shouldn’t be without it. While LinkedIn highlights your professional assets, a Facebook page represents another opportunity for you to get your brand out there. Both are excellent PR moves to significantly increase your brand online. However, they should not replace your website or online news room.
4. You too can YouTube
YouTube is no longer just a place to watch music videos and funny viral videos, now it’s a widely used tool to market one’s company.Coca Cola, Geico and Walt Disney all have YouTube channels, and so do many small businesses. In the digital age that we live in, it’s no longer a picture that speaks a thousand words, but a 10-minute video that projects loudly. Think of what your company stands for and why customers should choose you over your competitors. This is the message to push on YouTube. Create a channel and upload videos of interviews, clips and events that best exemplify why your company is better than the rest.
5. Stay on top of things
The biggest mistake you can make after configuring your company’s social media essentials-the blog and signups for Twitter Facebook, YouTube and other sites — is to forget to remain current. It’s important to update consistently, network often and offer fresh content. Make a goal to write at least 2-3 blog posts at a time and then post them periodically through the week.