Harvard Business School Putting Social Media to the Test

Brian Kenny, the Chief Marketing Officer for Harvard Business School (HBS) was in New York City this week to discuss his professional journey into the world of social media. He says HBS is actually embracing the behavioral shift brought on by social media and that the school is going to great lengths to harness viral [...]

BDI Conference: Create Your Ideal “Social Consumer” Profile

Businesses people across the country are scratching their heads, trying to create the ideal profile for the “Social Consumer.” How do you reach out to them? Where do you find them? What’s the best way to snag their attention? The answers to these questions and many more are just around the corner as the Business [...]