MyPRGenie’s Top 5 Tips for Social Media Marketing

A lot of people are talking about how social media can help promote today’s businesses. Every business looking to gain web presence by using social media needs to start off with these essentials tips.1. Blog your business identityWhen you first hear about a company what do you do? You Google it. Creating and constantly updating [...]

How Social Media Shapes Society, Business

Keeping in line with Social Media Week, Ultra Light Startups brought in four experts to discuss the rapidly changing world of social media for this month’s entrepreneurs forum. This month’s panelists included: Bryan Hamilton with Razorfish Dan Maccarone with Hard Candy Shell Alex Rainert with kgweb Christopher-Ian Reichel with Viacom/MTV Networks The panel broke down [...]

PR, Branding, and Buzz in New York City

Date Thursday, January 7, 2009 Time 6:30pm – 9:00pm Location Sun Microsystems Address 101 Park Avenue, 4th floor New York, NY 10017 Topics:                               Why is brand important to a tech startups? What difference does a good (or bad) brand make [...]

Ultra Light Startups to Spotlight PR, Branding, and Buzz

On January 7, 2010, Ultra Light Startups is hosting an expert panel on PR, Branding, and Buzz. After six months of covering and blogging about the various events put on by Ultra Light Startups, I’m now pleased to actively participate and moderate the first Entrepreneur’s Forum of the upcoming new year. Our panel of experts [...]

Serial Entrepreneur Outlines Social Media Strategies for Business

Michael Lazerow, entrepreneur and founder of Buddy Media, recently spoke about the power of social media sites at the Web 2.0 Conference in New York City. He addressed the implications of Facebook, Google and other social technologies where he says millions of people are having conversations everyday. Lazerow says businesses now have a simple decision, [...]