MyPRGenie Announces Ten Tips for a Winning Press Release

More and more small businesses are bypassing traditional PR methods for the more efficient option of online press release distribution and SEO, provided by services like MyPRGenie. With that trend in mind, MyPRGenie has come up with a top-10 list of tips for writing press releases. Top 10 Press-Release Writing Tips 10. Always include the [...]

Social Media Drives Site Traffic, Not Direct Sales

This going is going to be hard for many business leaders to understand. Social Media Campaigns are designed to generate interest and traffic – NOT TO SELL

Harvard Business School Putting Social Media to the Test

Brian Kenny, the Chief Marketing Officer for Harvard Business School (HBS) was in New York City this week to discuss his professional journey into the world of social media. He says HBS is actually embracing the behavioral shift brought on by social media and that the school is going to great lengths to harness viral [...]

BDI Conference: Create Your Ideal “Social Consumer” Profile

Businesses people across the country are scratching their heads, trying to create the ideal profile for the “Social Consumer.” How do you reach out to them? Where do you find them? What’s the best way to snag their attention? The answers to these questions and many more are just around the corner as the Business [...]