Online marketing takes time and effort, but it’s obviously a critical tool in today’s information-driven society. MyPRGenie has a team of experts well-versed in the world of online marketing and promotions.
Online promotions and marketing have obviously become crucial tools across the business spectrum. A recent survey released by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicates that money will be shifted from other marketing venues to pay for search engine marketing efforts.
Just this year, more than $2 billion dollars are expected to shift from more traditional forms of marketing to online marketing efforts.
MyPRGenie features a wide variety of tools to help each business develop its own online newsroom that allows each release they create to be automatically tagged and search engine ready for the World Wide Web.
These online efforts will help each company increase exposure by reaching a wider and more diverse audience. Here are a few helpful tips from MyPRGenie on how to begin the online promotions process:
1. Set up a website
Think of this as a base of operations–all online promotions should bring the customer back to your website. An account on Facebook or Twitter can also be effective, and free. But they shouldn’t be used in isolation; they should be tools to draw audiences to your website.
Search engine optimization boosts your website’s ranking in online searches, such as with Google. By utilizing keywords and links to well-traveled websites on your own web pages, you can boost your ranking. See my “in-house” blog for specific SEO tips, at http://blog.myprgenie.com/#awp::
3. Social media
Social media marketing can produce wonderful results. Set up an account on Facebook, Twitter and YouTube; make interesting posts regularly; and link your followers back to your website.
4. I’d prefer to pay
Many websites offer inexpensive online advertising, such as Google Adwords. Just make sure that the websites where your advertisements appear are reaching your target audiences.